Category: BANKING SECTOR
Brands’ Communication Failings: Is Media Narrative Psychographics Analysis your Answer?
By Messan Mawugbe (PhD) Brand communication managers across business spectrum are faced with a swarm of…
Ghanaian Banks’ Forex Trading Act Breaches Impacting on Brand Reputations: Or Does It Mean Media Has High Appetite For Negative News?
By: Messan Mawugbe (PhD) 26th June 2024. The Context and Brand Reputation Impacts The central bank…