Tailored Brand Stories to Improving Brands’ Voices.

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𝐓𝐡𝐞 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝𝐬 Narrative 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 (𝐈𝐁𝐍𝐀), once known as Centre for Media Analysis (CMA) is an independent Media Monitoring, Research and Poll Agency that provides intelligent data services and Strategic communication support for corporate institutions and policy makers.
IBNA has remained the leading media research institute focusing on continuous 100 percent media analysis with a blend of customer research models and Instruments.

Looking back moving forward – CMAAFRICA

What We Do

By using media signification measurement analysis tools, we are able to measure the relationship between media signifiers (mental invocations) and media image values. This measurement tool allows for actual mental impression of news related to the government, presidency, policies, issues and forms of identities to be tracked.

At another level, signification analysis measures type of brand – values invoked by the media and citizens through the interactive media and social media platforms.
Based on this research tool, IBNA would assist you to consistently measure and track the level of public sensory Impression built amongst the public and voters in the media.

It also helps provide our clients with a comprehensive information on the intrinsic – ratings of a particular issue agenda, policy, and opponents and how it is affecting the political and public positioning of our clients. Finally, this research tool will provide you with the needed interventional tools for repositioning of issues and help the communication team pin trends.

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