The Bank of Ghana (BoG) maintained a strong positive media presence in November 2025, with 72% of all monitored news issues reflecting positive sentiment, according to the latest analysis by the Institute of Brands Narrative (IBNA). The report highlights the BoG’s continued dominance in discussions around FX Framework Innovation, Inclusion Initiatives, and Innovative Banking measures, Financial Literacy Drive and Global Competitiveness Strategy.
On the other end of the spectrum, only 23% of coverage reflected neutral sentiment, largely tied to concerns around foreign exchange stability measures, MPC Policy Planning, and administrative policy updates . These issues were informative but did not explicitly tilt public opinion.
Conclusion
Overall, the data suggests that BoG’s policy communication and reform strategies are largely achieving their intended impact.The institution continues to position itself as a stabilizing force in a rapidly evolving economic landscape, with November’s media visibility strongly reinforcing that image.