A new media intelligence analysis by the Institute of Brands Narrative (IBNA) reveals a significant gender gap in the visibility of Ghanaian commercial bank personalities within the media during the third quarter of 2025.
According to the report, male personalities accounted for 67% of total media visibility across online, print, radio, and television platforms, while female personalities represented only 33%. This analysis, which excluded CEOs, assessed a total of 204 personalities featured in media discussions around the banking sector.
Insights from the Analysis
The data suggests that despite increasing advocacy for gender inclusion and leadership diversity within Ghana’s financial sector, men continue to dominate public narratives and media features.
- Male representation (67%) remains substantially higher, indicating that most banking-related stories, commentary, and media engagements feature male voices.
- Female representation (33%), though notable, highlights the continued underrepresentation of women in non-CEO banking leadership communication and public discourse.
Call for Balanced Representation
IBNA’s report encourages banks to actively increase female visibility in media engagements to help close the gender gap. The analysis emphasizes that gender balance in representation not only supports equality but also enriches public dialogue with diverse perspectives that enhance institutional image and public trust.
Conclusion
As Ghana’s banking industry continues its transformation journey, promoting female participation in thought leadership, interviews, and media interactions remains critical. Gender parity in visibility is not just a diversity goal—it’s a strategic advantage that fosters inclusion, innovation, and a stronger brand identity for financial institutions.